Your Customers Use It, But You Don’t
When’s the last time you used your smartphone’s digital assistant? Siri just informed me that traffic is light & it’ll take me 34 mins to get to downtown LA from Long Beach.
With smartphones & mobile devices now paired with smart speakers, voice search has further penetrated the lives of mainstream users.
By 2020, its expected that nearly ½ of all searches will be conducted via voice search according to researchers at ComScore.
What does this mean for marketers? The way in which we consider Search Engine Optimization (SEO) is pivoting parallel to the shift in everyday consumer behaviors.
Enough fancy talk. SEO strategy directly affects how easy it is for consumers to find your business when completing a search related to your products/services.
Although this pivot is in its early stages, the future of voice search is predictive & data driven. With data comes analytics & key insights. And thus, a strategy can be born!
Good news for you; The BRICC Foundry can help startups & small businesses with that!
The BRICC Foundry
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The vision of BRICC Foundry is to cultivate minority women through the pursuit of knowledge, mentorship & professional development to inspire women to pursue their career & life goals in spite of obstacles in their present state. Registered 501c(3), tax-exempt organization.